It was a packed house at the Digby Area Tourism Association (DATA)'s annual general meeting earlier this month as business owners and stakeholders in the Digby area came together to review accomplishments of a very busy 2018 season and look ahead to what 2019 will bring.
The DATA organization is made up completely of volunteers, with the exception of a summer student June-September from June to September.
One of the busiest members of DATA is volunteer Mary Tibbets who has been acting secretary for years. She was a crucial team member in one of the group’s biggest projects, The Experience Digby Area Visitors Guidebook. The full-color large format guide is packed with great pictures, information and insider suggestions for getting the most out of Digby area experiences. It is available in print format and online.
The big revel of the night was the new DATA logo and branding. Early in 2019 a public request was sent out by DATA looking for a new Logo that would incorporate the new branding slogan “Canada’s Natural Aquarium.”
Said the tourism association on the new branding: "At the edge of some of the most dynamic marine wonders in the world, Digby is Canada’s Natural Aquarium, a key destination in the tidal-phenomena Bay of Fundy. Home to world famous Digby Scallops, the Digby Area features some of the most engaging and authentic experiences anywhere. Millennia of history, centuries of stories, whale watching, coastal intertidal excursions, hiking, fresh seafood and tidal rivers highlight this beautiful area."
Submissions were judged by DATA board members and the winning designed was showcased during the meeting. Linda Wielinga, of the Hillside Landing B&B on Queen Street, was the winner and her fresh, simple, yet detailed, design that sums up the Digby Area Experience.
The DATA group has been growing in numbers steadily and has tripled membership since 2014. New members are always welcomed. To learn more about the Digby Area Tourism Association visit their website https://digbyarea.ca/ or Digby Area Tourism Facebook page.
Some highlights referred to at the AGM
• In 2018 Expedia named Digby the fourth most charming historic town in Canada.
• Attended the Boston Globe Travel Show in January and took part in a live show on the culinary stage with Laura Muise.
• Maud Lewis partnership with Bay Ferries to show the movie Maudie on the ferries this summer. A Maud Lewis promotional brochure will be available.
• How to attract more cruise ships continues to be explored.
• The updated website, digbyarea.ca, continues to be the main vehicle to get the message out.
• Membership continues to grow: 2014: 24 members; 2015: 27 members; 2016: 30 members; 2017: 40 members; 2018: 52 members and 2019: 60 members.
• Visitor Statistics showed 2018 visits were up over 2017.