Saturday Morning: Stay tuned for updates and charts….Two holders, Super Mario Bros. Movie And Evil Death Rising, The gravitation continues to gravitate towards the under-25s, both of which have impressive holds with new releases, again this spring, seeing single-digit million results.
Enlightenment/Nintendo/Universal Super Mario Bros at $37.5M The best fourth weekend for an animated film is breaking records Unbelievable 2s $28.4M. Domestic flow will rise by tomorrow $487.5M.
Now, the new line Evil Dead Rise – Youngsters love this movie so much that it only makes it 50% easier $12.3M. (smile The second weekend was -18%, but -45% is impressive for a horror film). That second weekend drop was -63% over the 2013 Fede Alvarez remake. By EOD Sunday, this latest version of the Sam Raimi franchise will advance 9.8% over the Alvarez version. $44.5M.
All of this strikes ahead of Judy Bloom’s feature adaptation of Lionsgate. Are you God? I’m Margaret ($5.65M) and the third, a limited release of a Finnish genre film from the same studio Content ($3M) ranked 10th, and Sony/Affirm Big George Foreman: The Miraculous Story of the Once and Future Heavyweight Champion of the World ($2.8M) in 11. Some dealers don’t publish their Saturday ratings, so these figures are subject to change.
Disney’s 40th Anniversary Reissue further responds to exhibitor demand for the product. Star Wars: Return of the Jedi, This is the broth for the mouse house $4.9M 4th in 500 theaters and close to $10K per screen.
Diving into the numbers this AM, oh, Margaret. Despite an excellent PostTrak of 99%, A CinemaScore and 4 1/2 stars and 88% positive reviews, there’s no rush to make Judy Bloom’s novel a big screen debut. That’s not to say there’s no place for female-leaning movies based on bestsellers: Sonys A place where crawdads sing A very competitive summer with a $17.2M opening, a $90.2M stateside take, and close to $75M in profits – and it lost to bad reviews! But that’s a four-year-old bestseller, not a 53-year-old. Margaret’s primary audience is moviegoers who are slow to get to theaters now, and slower since the pandemic: Caucasian women over 50. Fifty percent MargaretThe audience is over 45 years old, 62% women over 25 years old, 16% women under 25 years old. The 55+ demo is the largest quad with Caucasian numbers at 70%. The film was moved from a September 16 release date, when there was no production on the calendar, but New Line’s (then perceived) Harry Styles was eyeing a potential breakout, Don’t worry darling. want Margaret Did you make more money if you were in the fall? Maybe, but not doubly so: the IP as a whole is a fish of feathers for today’s female moviegoers. What the Lionsgate wanted here was a chance to play on Mother’s Day weekend. The film has a healthy 53-day theatrical run; Maybe it found 5x multiples and collected its $30M budget. At $5.9M, MargaretKelly Freeman is just ahead of Craig’s opening $4.75M start Edge of Seventeen. That smart teen film by Craig was critically acclaimed with a 94% freshman certificate on Rotten Tomatoes, and an A- Cinemascore that some said loved, but not. Easy A At the box office, female audiences flock only to movies based on hot books. In 2023, Are you God? I’m Margaret Based on a 1970 novel, it’s out of its era.
Many would say that this 1970s coming-of-age movie should have gone to streaming, after all, where’s the appeal? I say don’t stream: Craig is a talented filmmaker and a great voice for women. If you keep burying great cinema in streaming, it will stay buried. As Martin Scorsese said at CinemaCon last week: If we keep burying cinema in streaming, how do we nurture the future of filmmakers? “Getting young people to experience theater on a bigger and more engaging screen than the films they see at home can make a difference.” At least the big screen should start here Margaret Attracts enough attention to entice mates. Margaret AMC Century City earned $10K, playing well in the East, South and Midwest.
Friday morning: as Super Mario Bros. Movie Barreling towards the box office score, it will become the highest-grossing animated film ever at the domestic box office, and Guardians of the Galaxy Vol. 3 Waiting to pounce, Lionsgate leads the summer calendar this weekend with two movies aimed at two different demos: the long-awaited feature of Judy Bloom’s 1970 novel, Are you God? It’s me, Margaret aimed at women, and they took the Sony Stage 6 Finnish category title content, Aimed at genre mates.
Are you God? was opened $600,000 Thursday night in a mix of previews and early access screenings. James L. The adaptation, produced by Brooks and directed by Kelly Freeman Craig, has a chance to open in the low double digits of its projected $7 million to $9 million as it expands to 3,343 theaters.
Craig’s last film with Brooks, The Teenager, Edge of Seventeen, It made $220K in Thursday previews on its way to a $4.75M opening.
Are you God? Estimated $30M and stars Rachel McAdams, Kathy Bates, Abby Ryder Fordson in the title role and Benny Safdie. A film about the challenges of a young woman’s adolescence in the 1970s Edge of Seventeen Filmmakers are currently 99% on Rotten Tomatoes.
It’s Lionsgate Content Surprise Thursday, take $585K. The film is expected to release this weekend in only 900 theaters $4M, but may be more than that now. Jalmari Helander’s 94% New Movie (Rare export, big game) follows ex-soldier Atami in 1945 as he discovers gold deep in the wilderness of Finland on his way into the city. A brutal Nazi finds his treasure in the scorched earth. He must cross outrageous frontiers to get his gold back – even if it means killing every last Nazi. Atami is portrayed by the filmmaker’s long-time collaborator Jorma Tomila.
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Sony also has a trust-based affirmative title Big George Foreman: The Miraculous Story of the Once and Future Heavyweight Champion of the World This weekend.
The film tells the story of a future heavyweight champion of the world who goes from a poor childhood to an Olympic gold medalist and unleashes his rage to become the world heavyweight champion. A near-death experience took him from the boxing ring to the pulpit. However, as he watches his community struggle spiritually and financially, Foreman returns to the ring and makes history by reclaiming his title, the oldest and most unlikely of the world heavyweight boxing champions. Directed by George Tillman, Jr. Chris Davis plays George Foreman. Sony has booked 3,000 seats at an estimated cost of $5 million. A preview was held yesterday, starting at 4 p.m $250K In 2,600 theaters. The $32M production was co-financed by TSG.
RELATED: ‘Big George Foreman’ review: Boxing biopic takes middleweight swing at heavyweight story
Meanwhile, Illumination/Universal/Nintendos Super Mario Bros. Moviedone $2.97M -1% from Wednesday, $73M for third week and running total to lead Thursday’s box office $450M. The weekend is expected to be four $30M commodity. In 23 days, Super Mario Bros 9% lag behind Unbelievable 2 At the same time. That doesn’t mean it can’t catch on.
New lines Evil Dead Rise done $1.59M Yesterday, -5% from Wednesday for a one-week total of $32.2M. Weekend 2 is estimated to drop -60% like most horror films $9.8M.
Other highlights in the top five at the Thursday box office: Lionsgates John Wick: Chapter 4 Finally became the highest grossing installment in the states of ownership $171.5MBesting John Wick: Chapter 3 – Parabellum’s $171M. Fourth Thursday is fifth $500K-2% for $8M week since Wednesday.
MGM Guy Ritchie’s Agreement Seen at 2,611 a $457K Thursday, -4% from Wednesday for first week $8.67M.
of Amazon wind $395K yesterday in 2,823 theaters, -9%, third week $7.3MTotal total $43.6M.