Apple’s VR headset has a 2-hour battery life and costs $3,499

After Years of speculation, Apple has officially released a version of its virtual and augmented reality headset Called Apple Vision Pro. Dubbing the product “Spatial Computer” and strategic Avoiding the term metawares, Apple CEO Tim Cook introduced the device Worldwide Developers Conference (WWDC) in Cupertino, California.

Cook’s presentation Showcased various applications of Vision Pro, including simple computer tasks such as watching immersive movies, video games, and accessing a web browser. Apple says users can intuitively control the device through eye contact and hand gestures, as well as voice commands.

The company plans to port hundreds of apps from the iOS App Store to the headset, including an updated version of FaceTime that will create an avatar of the user’s face and create a “personality” for video conferencing.

The Vision Pro will be available in the US in early 2024 and in other countries later next year.

How much does the Apple Vision Pro cost?

The glasses are sleeker and slimmer than competing headsets, but come with some limitations inherent in the emerging technology. The headset’s battery only lasts about twoSimilar to hours-in battery life The popular Meta Quest headsetThe vehicle is still mainly for apps designed for the flat screens of laptops and phones.

Key difference from competitors is the eye-catching price of the Vision Pro. Apple confirmed that the headset will be priced at $3,499 Current price is $999 For the top-line Meta Quest model. The decision is in line with Apple’s familiar strategy of leaning on brand loyalty and offering products at higher prices than its competitors.

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Disney CEO Bob Iger made a surprise appearance at the conference, announcing that the media company will include Disney+ capability on the headset, as well as allowing users to visit virtual Disney World on their headsets..

The biggest winner of the Apple announcement? Unity Software

Stock for Unity software, a 3D Software and Gaming Company, increased to 17% Following Apple’s announcement that Unity’s video gaming technology will be used in the Apple Vision Pro headset. It was the stock’s biggest single jump since it announced an IPO in 2020 and led to a brief halt in Unity trading.

“We know there’s a community of developers who have been building incredible 3D apps for years,” Susan Prescott, Apple’s vice president of global developer relations, said at the WWDC conference.

“Today, we’re excited to share that we’re bringing those apps to Vision Pro with Unity, so popular Unity-based games and apps can have full access to VisionOS features like Passthrough, high-resolution rendering, and native gestures. .”

Apple stock was not very reactive, Just 1.45% only At the close of the market after reaching the previous day’s all-time high.

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