We are all watching the drop in the Canadian dollar.
Yep, fuel prices are at a low, and you bet I look at the price at the pumps, but let us look at other commodities. Our lobster, scallop and other fisheries, as well as our manufacturing and our future tourism revenues will respond positively with a low Canadian dollar.
In some of us, there is the ego thing about having a Canadian high dollar yet it is a negative reality in other parts of the country, particularly the energy sector.
There is another factor, perhaps a bit of a silver lining. A low dollar can inspire growth in our economy and helps us in more ways than we realize. A low dollar makes us a place to manufacture and conduct business. Being cousins to the mighty U.S. is real and we may resent that or applaud it, but we so really need this association. After 911 when they all stayed home we lost so much. Our tourism operators struggled.
Currently, Digby’s largest signature event is the Wharf Rat Rally, and the publicity from that event has opened another door. Late last year, organizers of Canada’s “Most Rider Friendly Community” competition received 66 nominations from all over the country with a focus on rural areas that provide avid cyclists a diversified and enjoyable experience. The recently announced short list has 12 potential winners, six from the east and six from the west. Digby is the only Nova Scotian finalist.
Organizers call this "a rural tourism marketing initiative whose goal is to create awareness of the wonderful businesses and communities that are there for riders to explore." They contend that large cities are not as inviting for motorcyclists and that motorcyclists also face certain barriers when it comes to customer service in the travel and tourism industry.
The primary goal of this awareness campaign is relatively simple: to increase awareness of the riding community as a viable rural tourism market and income stream. To that end, the campaign will increase the visibility of rural Canada as a motorcycle destination for international visitors, highlighting communities and small businesses that want to work with riders.
There are prizes that include marketing dollars for the successful community as well as national recognition. As I write this, Digby is sitting second in the number of online votes,
These tourism dollars are vital to rural community survival. There’s no question, we still have a vital fishery and other resource industries, but this effort can tangibly enhance and support our tourism potential. It is a national campaign and we must add our voices. You can vote daily until the Feb. 25 by registering here.
I am making that my plan. How about you?