Eastlink kicked off its new 4G LTE wireless service on Monday and and is now in direct competition for local market with communications giants like Bell Mobility and Telus Mobility.
The Halifax-based company was given the go-ahead to offer wireless service in the Cape Breton by Industry Canada, the governing body for wireless infrastructure.
Company spokesperson Jill Laing said new customers will be able to keep their existing cell phone numbers if they opt for a change of provider.
Eastlink is now operating a wireless-only retail kiosk in the Mayflower Mall.
It will be replaced by a permanent store in the mall at the end of September.