Run a Google search for the name Digby, and this Nova Scotia town tops the list, but if you check for the name Digby in the news you’ll find the name pops up in a variety of places, some unexpected.
There’s Sir Digby Jones, who advises the British government on skills training, and there’s the blog Digby in the United States, one of the better-known politi¬cal blogs. There’s a star athlete in the sometimes weird world of New Zea¬land sports, and there’s Nova Scotia’s own Judge Bill Digby.
But is there something special about the name, something that people who live here may have missed?
A new company in the U.S. thinks so. “Believe it or not, we just really liked the name Digby. It’s short, memorable, and just rolls of the tongue.”
That’s the reason given by Lance Obermeyer, chief technology officer for 30 Second, a startup company that recently released free software coupled to a Web service that lets handheld users quickly and easily exe¬cute online transac¬tions with a group of vendors. The company goal is to let Digby users finalize an online transaction in 30 seconds or less.
The e-commerce service is available initially for Blackberry handhelds, a product of Research in Motion, which now has offices in Halifax.
According to a report from the online company Network World, the people behind 30 Second Software kicked around a lot of product name ideas, and then tested them with focus groups, not to mention friends and family.
Company officials say they hope the name will become an online verb as in “I’ll digby that book.”
So, soon when you google Digby, there may be competition at the top of the list.
jdemings@digbycourier.ca
Digby in 30 Seconds
A name that rolls off the tongue of online buyers?
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