RDA joins with marketing agency

The Annapolis Digby Economic Development Agency has formed a partnership with marketing agency Extreme Group. The new relationship will see Extreme provide a five-year strategic plan focused on marketing the Annapolis Digby area for business investment. “The track record, the creative energy, the chemistry – all are in abundance with Extreme Group. Marketing Magazine has officially recognized this fact, and so have we,” said Kathleen Shea, marketing and community economic development officer with the Annapolis Digby EDA. “Hiring one of the best agencies in Canada to help us effectively market one of the best places to live, work and invest in Canada just makes good business sense. We are genuinely excited to see the results our relationship will produce.” The Annapolis Digby EDA aims to promote and expand existing local businesses while also attracting new people and business to the area. The plan from Extreme will provide the agency with the tools and strategies to most effectively reach key business investors and their influencers. "The Annapolis Digby EDA has the right attitude and the assets to back it up," said Andrew Doyle, president of Extreme Group. "They are willing and able to stand up for something in a crowded market and differentiate themselves.”